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Saturday, 7 February 2015


For once in my life something went according to plan. Usually when I am planning to release something and things are going in the right direction, the invisible force in charge of my curse is alerted (perhaps by means of a secret alarm going off in his or her office) to this and pulls out all the stops in order to derail things. He or she (I’m guessing it’ll be a she given how most of the bad luck and career stalling has been the fault of women – that’s not fair on women so I’ll rephrase it to ‘mental girlfriend in my early twenties’ and ‘wife’) must have been on holiday because there was a range of things she could have done in order to scupper the release of the bonus Saturday edition of The Sunday Alternative; disconnected or slowed down my Internet, broken my laptop, or involved me in an accident that ended up with me losing my fingers rendering me unable to type the show blog or advertise it on social media. Thankfully nothing of the sort occurred and the Saturday bonus went live this morning without a hitch.

Even better was the fact that the podcast enjoyed a steady climb in listeners all day, not quite matching my biggest figure of all time but respectable enough and there is a week to go of course. Releasing the regular Sunday podcast tomorrow might put an end to the ratings climb of today’s edition because with it being a new music show it never seems to achieve hits once the dust has settled. Putting the link at the bottom of every daily blog has helped obtain a small trickle throughout the week but nothing compared to the first 24 hours of traffic. If there is a knock-on effect on the figures for the main Sunday podcast, or if it helps to improve things, will help in my decision as to whether or not to continue making two podcasts a week.

As from this week I have added a little note about the need for donations in order to keep things going. While I don’t expect people to pay for a regular podcast it seems a little bit of a punch to my face that the biggest thing I do in terms of audience brings in the smallest amount of money. The last thing I want to do is to have the podcast sponsored as I don’t want to relinquish any creative control, although I might consider running maybe three adverts, beginning middle and end, as this shouldn’t cause too much disruption to the flow. I also don’t want to come over as too heavy handed with asking for donations (I only quickly mention it at the end of the podcast) and risk driving away the audience and goodwill I have built up for The Sunday Alternative name as a media entity. Don’t get me wrong, I do the podcast for the love of discovering and sharing new music and money shouldn’t be an issue. It isn’t that I want to be paid to do the podcast; I do however want to be able to create additional free entertainment. There are many avenues to explore when it comes to using the Internet as an entertainment medium and I have ideas coming out of my ears for music broadcasting, comedy and documentary, none of which can be done with small change and buttons.

On a lighter note, Jack and I had a lovely time at the park this morning.

Listen to The Sunday Alternative Saturday Bonus Podcast here.

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February housekeeping
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