This is an open letter to Justin Timberlake, who is now the owner, (or at least the public face) of the revamped Myspace.

Dear Justin,

Forget all of your plans for redeveloping the site in a bid to increase popularity, none of them will work. Instead, I list for you below a foolproof way to bring Myspace back. Yes, I am aware that I paraphrased one of your compositions there. I'm not proud of what I did.

• Towards the end of 2009, Myspace started copying ideas from Facebook. This resulted in the site becoming slow and unresponsive, we all remember the well used phrase "an unexpected error has occurred". The first thing you need to do is remove all applications, or 'apps' as they are called these days.
• Go back to the classic home page look.
• Go back to the standard 1.0 and 2.0 profile layout, the 'new' 3.0 layout is the reason we all stopped using Myspace.
• Stop the integration with other social networking sites, Myspace was once the best, and reducing yourself to nothing more than a Facebook add-on is the equivalent of Harrods allowing Primark to take over one of its floors.
• Resume allowing a profile song. It might be a bit 1990s to open a website and have music start up, but we used our profile song to say a little something about ourselves.
• Make sure that sites such as Pimp My Profile are able to provide html backgrounds. There was a time when we would redecorate our profiles every week at least.

The remaining users went to Facebook after they grew annoyed with Myspace and their arrogant disregard for its users. The ultimate irony is of course that Facebook treat their users with equal contempt. The original migration to Facebook was a bit of a weird point really, as nobody can explain why it happened. It isn't because Facebook was a better site, because Myspace was the best of the lot, and now Twitter is the king of social media. As I've said before, Facebook is always the bridesmaid, and never the bride.

I'm not saying it will be easy, as people have a built in resistance to Myspace as they regard it as old fashioned. If you go right back to basics, then we can return to the glory days of social media and once again see the message "thanks for the add".