Breaking away from another hard day in my office, I had to pop out to the local shop (keep it independent shoppers) to buy milk, something for lunch, a newspaper, and some cat food. I was a bit disturbed to see the above claim on this box of popular brand cat food. My few pounds spent on this product made me feel better about having done my bit to help protect the tiger, but for one day? What happens afterwards? According to my till receipt, the purchase was made at twelve minutes past two. I assume that at twelve minutes past two tomorrow afternoon, exactly twenty four hours later, someone will shoot a wild tiger. Maybe it will be an employee of Whiskas, (yes I'm going to name and shame them) that has a permanent base in the jungle for this purpose. In my opinion, this doesn't put Whiskas in a particularly good light, in fact it makes it sound like a threat. The tiger is an endangered species and a company selling food for a close relation should know better. Perhaps once they've successfully wiped out the tiger, they will turn their attention to the lion, and then the cheetah followed by the panther. This could of course be a conspiracy orchestrated by domestic cats themselves, so that they can become the best of all the cats.
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