I’m not exactly sure of the significance of women posting a selfie without makeup to raise awareness of breast cancer, but it has really taken off and managed to raise over a million pounds in a short time. To say that this campaign wasn’t even thought up by Cancer Research makes it even better, and an example of the good that social media can do. It’s an even more mind blowing story when you consider that this mainly took place on Facebook, a social networking site that is clinging on by its fingernails to remain popular. Once a photo had been uploaded, the person who took it (selfieee?), who had been nominated, then nominates other people to do the same thing. As a meme it is certainly a more worthwhile one than ‘Neck-nominate’, in which fucking idiots were encouraged to down silly concoctions of spirits in one.

The no makeup selfie has spread to men posting a selfie with makeup, something I thankfully haven’t been nominated for. As I said, it really has nothing to do with Cancer Research, but makes a lot more sense than last year’s Facebook craze of posting a status saying “I am going to Malta for six years”. A couple of years ago random colours were posted, later revealed to be the colour of the bra they were wearing. This had a little bit more to do with the breast cancer awareness as by using the bra you are drawing attention to breasts, and once my attention has been drawn to breasts I can think of little else.

It would be cheap and obvious to make the suggestion that next year Facebook users should just post topless selfies, so I am not going to.

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